In accordance with the principles governing the Processing of Personal Data set out in the Applicable Regulations, Personal Data must be "accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay (accuracy)".
The solutions we develop enable our Clients to comply with this obligation under Article 5(d) of the GDPR.
DQE One enables data quality processing in real time across all customer data entry forms, as well as validating the integrity of customer data in clients' existing databases. The DQE One offering comprises two solutions: DataQ controls the quality of customer data, while Unify handles deduplication and the merging of contacts and accounts in clients' databases.
Among the data processed, some constitute Personal Data.
1. DataQ Product
DataQ includes various Data Quality Management Services dedicated to controlling and optimising all Customer Data.
1.1 DQE Address
Service name
DQE Address
Object
The DQE Address service simplifies and controls, in real time, the entry of French and international postal addresses. An RNVP (Restructuring, Normalisation and Postal Validation) process may also be performed to ensure that the postal address actually exists. This service does not link the entered address to the person entering the information; it simply verifies that the postal address exists and is correctly formatted.
Purpose(s)
Verifying the reliability of a postal address to ensure quality communications; Meeting the legal obligation to hold accurate and up-to-date data.
Legal basis
Legitimate interest (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Postal address (only)
Data sources
National Address Service (SNA) reference database – public database – Foreign postal database
Data subjects
Clients' prospects and end customers
Retention period
No data retained by DQE. Clients retain data for a period compliant with Applicable Regulations.
Recipients
This service does not transfer any personal data. The request only indicates whether the entered postal address is valid (exists) or not.
1.2 DQE Geocoding
Service name
DQE Geocoding
Object
DQE Geocoding is a complementary service to DQE Address. It enriches a postal address in real time with the GPS coordinates (longitude and latitude) of a street number, providing XY coordinates down to street number level.
Purpose(s)
Enriching a postal address to geolocate prospects and end customers (e.g. to facilitate delivery, determine catchment areas).
Legal basis
Legitimate interest or performance of a contract (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Postal address, longitude and latitude coordinates
Data sources
National Address Service (SNA) reference database – public database – Foreign postal database
Data subjects
Clients' prospects and end customers
Retention period
No data retained by DQE. Clients retain data for a period compliant with Applicable Regulations.
Recipients
Relevant Client services
1.3 DQE Email
Service name
DQE Email
Object
DQE Email simplifies data entry and controls, in real time, the quality and reliability of collected email addresses. It suggests usernames based on the first and last name previously entered in the form, suggests the most popular domain names by country, validates the existence of the username and domain name, and verifies that the email syntax is correct.
Purpose(s)
Verifying the reliability of email addresses to ensure quality communications (SMTP server query and verification of email address existence).
Legal basis
Legitimate interest (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Email address
Data sources
Low-level connection to email providers
Data subjects
Clients' prospects and end customers
Retention period
No data retained by DQE. Clients retain data for a period compliant with Applicable Regulations.
Recipients
This service does not transfer any personal data. The request only indicates whether the email address is valid or not.
1.4 DQE Phone
Service name
DQE Phone
Object
DQE Phone simplifies and controls, in real time, the entry of a landline or mobile phone number. This service does not link the phone number to the person entering the information; it simply verifies that the phone number exists.
Purpose(s)
Verifying the reliability of landline or mobile phone numbers; Meeting the legal obligation to hold accurate and up-to-date data.
Legal basis
Legitimate interest (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Landline or mobile phone number
Data sources
ARCEP database and connection to telephone operators
Data subjects
Clients' prospects and end customers
Retention period
No data retained by DQE. Clients retain data for a period compliant with Applicable Regulations.
Recipients
This service does not transfer any personal data. The request only indicates whether the landline or mobile phone number is valid or not.
1.5 DQE B2B
Service name
DQE B2B
Object
DQE B2B simplifies the entry of B2B data and enriches all legal data for an organisation based on its company name. It provides an autocomplete and auto-fill feature for company data to ensure reliable real-time form entry. It also enables clients' databases to be updated after the fact.
Purpose(s)
Verifying the reliability of an organisation's registered name.
Legal basis
Legitimate interest (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Legal data for an organisation (SIRET, NAF code, APE code, etc.). For sole traders: first name and last name.
Data sources
INSEE database and foreign company databases
Data subjects
Clients' prospects and end customers (business professionals)
Retention period
No data retained by DQE. Clients retain data held in their database for a period compliant with Applicable Regulations.
Recipients
Relevant Client services
1.6 DQE Name
Service name
DQE Name
Object
DQE Name facilitates the entry of first names and last names, and verifies that the first name and last name exist.
Purpose(s)
Verifying the consistency of entered first names and last names.
Legal basis
Legitimate interest (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Title, last name, first name
Data sources
INSEE database (for France) and public databases
Data subjects
Clients' prospects and end customers
Retention period
No data retained by DQE. Clients retain data held in their database for a period compliant with Applicable Regulations.
Recipients
This service does not transfer any personal data.
DQE Relocate
Service name
DQE Relocate
Object
DQE Relocate identifies clients' end customers who have moved and updates French postal addresses in their databases with the new post-relocation address.
Purpose(s)
Updating the postal addresses of clients' end customers held in their databases.
Legal basis
Legitimate interest (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Postal address
Data sources
Access to the database of individuals who have relocated, in partnership with a subsidiary of La Poste group
Data subjects
Clients' end customers
Retention period
No data retained by DQE. Clients retain data held in their database for a period compliant with Applicable Regulations.
Recipients
Relevant Client services
1.7 DQE ID Mobile (ID Match)
Service name
DQE ID Mobile
Object
DQE ID Mobile MatchID simplifies and strengthens the identification of the end user. This service enables DQE Clients to compare the identity data of their customers and prospects (data subjects) with data held by the data subjects' mobile network operator.
Purpose(s)
Verifying the identity of a customer or prospect; Combating fraud and identity theft involving customers and prospects.
Legal basis
Consent of the data subject or legitimate interest, depending on the purpose of the processing carried out by the Client (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Matching indicator for data such as: last name, first name, gender, date of birth, postal address, email address; Comparison result for data fields (similarity score based on the Jaro-Winkler algorithm)
Data sources
Clients' databases and matching of entered information against the databases of partner mobile network operators (af2m.org/mobile-id)
Data subjects
Clients' prospects and end customers
Retention period
No data retained by DQE. Clients retain data for a period compliant with Applicable Regulations.
Recipients
In the case of MatchID without consent: personal data is transferred to the mobile network operator, which is responsible for the comparison. In the case of MatchID with consent: personal data is transferred to DQE, which is responsible for the comparison. DQE only transmits to the requester (DQE Client) the result of the comparison between the Client's database and that of the relevant mobile network operator ("match" OK or KO).
2. Data Unify Product
Data Unify includes two services dedicated to deduplication processing and the merging of contacts and accounts in clients' databases.
2.1 DQE Duplicate
Service name
DQE Duplicate
Object
DQE Duplicate enables the implementation of automated or individual deduplication and merging processes for clients' end customer data (batch processing).
Purpose(s)
Identifying duplicates in clients' databases; Merging fields and removing residual duplicate data, in response to the legal obligation to hold accurate and up-to-date data.
Legal basis
Legitimate interest (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Last name, first name, phone number, email address, postal address, company details (SIREN, VAT number), any data that may be used to identify duplicates (depending on the Client).
Data sources
Clients' databases
Data subjects
Clients' prospects and end customers
Retention period
Data deleted by DQE once processing is complete, in accordance with Client instructions. Clients retain updated data held in their database for a period compliant with Applicable Regulations.
Recipients
Relevant Client services
2.2 DQE Look-Up
Service name
DQE Look-Up
Object
DQE Look-Up enables the recognition and unique identification of clients' end customers and prospects in real time.
Purpose(s)
Searching for pre-existing records in databases and preventing duplicate entries; Meeting the legal obligation to hold accurate and up-to-date data.
Legal basis
Legitimate interest (as retained by DQE Clients acting as Data Controllers)
Data processed by DQE
Last name, first name, phone number, email address, postal address, company details (SIREN, VAT number), any data that may be used to identify duplicates (depending on the Client).
Data sources
Clients' databases
Data subjects
Clients' prospects and end customers
Retention period
No data retained by DQE. Clients retain data held in their database for a period compliant with Applicable Regulations.
